Pepsi Launches Food-Themed Ad Campaign
Posted in 2004http://www.adage.com/news.cms?newsId=39230 ‘Joy of Pepsi’ Gives Way to ‘Pepsi. It’s the Cola’ By Hillary Chura NEW YORK (AdAge.com) — PepsiCo’s Pepsi-Cola Co. on Sunday breaks a new...
View ArticleDeutsch: Rise and Shine With Monster.com
Posted in 2004Previewshttp://www.adweek.com/aw/creative/article_display.jsp?vnu_content_id=2054555 By Mae Anderson A worker hopes ‘Today’s the day’ in a new spot for Monster by Deutsch. NEW YORK...
View ArticleCIBA Vision Buys ‘Post-Gun’ Spot
Posted in 2004Ad Saleshttp://adweek.com/aw/regional/southeast/article_display.jsp?vnu_content_id=2076855 By Alicia Griswold CIBA Vision’s ad from Grey will direct viewers to the company’s online...
View ArticleSuper Bowl ads get lost in the sauce
Posted in 2004Reviewshttp://www.nj.com/business/ledger/index.ssf?/base/business-5/1075791298172180.xml BY ELLEN SIMON Star-Ledger Staff With the Super Bowl over, one big question remains — and it has...
View ArticleSuper Bowl Ads Seek Smiles, But Where’s the Hype?
Posted in 2005 http://www.reuters.com/newsArticle.jhtml?type=entertainmentNews&storyID=7414083 By Michele Gershberg NEW YORK (Reuters) – Call it the ripple effect, or the nipple effect, but Super...
View ArticleBig Ticket
Posted in 2005Ad Sales http://www.broadcastingcable.com/article/CA500097.html?display=Feature&referral=SUPP Why a commercial during the Super Bowl is worth an unprecedented $80,000 a second By Joe...
View ArticleMarvel Super Heroes Find There’s One Less Crime to Fight In Visa Ad for Super...
Posted in 2005Previews SAN FRANCISCO–(BUSINESS WIRE)– Lighthearted Spot Demonstrates the Security Benefits Consumers Receive When They Use Their Visa Check Card Super Heroes always respond to the cry...
View ArticleSuper Bowl ads: Punt of no return? Advertisers paying $2.4 million per...
Posted in 2005Previews http://www.marketwatch.com/news/story.asp?guid=%7B6668C84A%2D45A0%2D4E95%2DA912%2DFFE055FA76C9%7D&dist=rss&siteid=mktw By William Spain, MarketWatch CHICAGO (MarketWatch)...
View ArticleBloggers on Super Bowl buzz watch
Posted in 2005 http://www.marketwatch.com/news/story.asp?guid=%7B01C8DCC5%2D6747%2D46DA%2D9B8D%2DEFD591567993%7D&dist=rss&siteid=mktw By Frank Barnako, MarketWatch WASHINGTON (MarketWatch) —...
View ArticleSuper Bowl Blog Survey Rates GoDaddy Ad a Loser
Posted in 2005Reviews http://www.adage.com/news.cms?newsId=44265 Real-Time Consumer Research Finds Anheuser-Busch’s Army Ad Best QwikFIND ID: AAQ31E By Kris Oser BONITA SPRINGS, Fla. (AdAge.com) — Even...
View ArticleSimplicity Scores at the Big Game
Posted in 2005Reviews http://www.businessweek.com/bwdaily/dnflash/feb2005/nf2005027_4302_db016.htm By David Kiley One uncomplicated ad shone through among a mediocre crop of Super Bowl spots that...
View ArticleTwo decades of Super Bowl ad sales total $1.6 billion
Posted in 2006Ad SalesBy William Spain, MarketWatch CHICAGO (MarketWatch) — Commercial advertising time in the Super Bowl has steadily gotten more expensive, generating well over $1 billion in sales...
View ArticleAs Super Bowl turns 40, TV ads cut the sleaze
Posted in 2006PreviewsMore spots rated G; no longer a ‘beer-drinking event’ By William Spain, MarketWatch CHICAGO (MarketWatch) — When paying $2.5 million for 30 seconds of advertising time, you might...
View ArticlePicking the Roster for Super Bowl Beer Pitches
Posted in 2006By STUART ELLIOTT THE players on the Pittsburgh Steelers and Seattle Seahawks who will participate in their first Super Bowl have a counterpart on Madison Avenue. On the biggest day of...
View ArticleSuper Bowl ad clutter hurting recall
Posted in 2007Ad SalesOn the matter of Super Bowl ad clutter. And, yes, it does matter, hurting recall with viewers By Diego Vasquez Clutter is a headache for media people under any circumstances,...
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The Super Bowl Commercials: A Sneak Peak
Posted in 2007PreviewsGary Detman NEW YORK (AP) — There’s one place where you can find both FedEx, the overnight package delivery service, and “Fed-Ex,” or Kevin Federline, the future ex-husband of...
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Studios Staying Away from Super Bowl XLI
Posted in 2007PreviewsAdvertising Age reports that movie studios, usually a Super Bowl commercials mainstay, are largely absent from the February 4th game. CBS is charging $2.6 million for a 30-second...
View ArticleSUPER BOWL GAMES VS. COMMERCIALS / Are ads superior to game?
Posted in 2007Are ads superior to game? Peter Hartlaub “The Super Bowl ads are better than the game.” No doubt you’ve heard at least one friend or relative make that statement, usually after a few...
View ArticleSuper Bowl ads past and present
Posted in 2007Super Bowl ads through the ages A spot cost $1.2 million 10 years ago. Now, it’s $2.6 million. Don’t expect prices to fall anytime soon. By Paul R. La Monica, CNNMoney.com editor at large...
View ArticleTide to Make Its Super Bowl Debut
Posted in 2008PreviewsTide to Make Its Super Bowl Debut By STUART ELLIOTT THEY say time and tide wait for no man, but Tide has waited a long time to be advertised on the Super Bowl. Soon, Tide, the...
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